Sustainably improving safety culture?
You can. With hein.



Hein gets people all over your organisation to examine own behaviour, as well as the behaviour of their colleagues, in a different light. It gives rise to open dialogue, which sheds light on the mindset that informs behaviour. Employees discover this deeper layer themselves, gain insight and start taking responsibility for their actions and those of others in practice more often. From inside out, and in a fun way. This is how hein achieves lasting improvement.

Some clients opt to apply the concept to other themes beside safety, and this works just as well. Hein leads to new breakthroughs every time.


Clients on hein's results

Clients on hein's results. Read serious interviews at:



‘Behavioural programmes have to fit in with the workplace and with higher management. Hein appeals to both.’






‘The hein approach is different: it comes from within, it’s personal. In the very first round we saw surprising results come out from within.’




Bernard Fortuyn, Member of the Board of Directors and Country Sector Lead Energy at Siemens Nederland NV


Full interview

‘Leadership first, and you’ll get safety for free.’





Serious accidents in the construction industry are closely related to culture. It’s too “tough”, there’s not enough leadership. This has to change, from country to country, down to the sub-sub-contractors. BAM has a leading role to play here, and so does hein: ‘This is deep, it has real impact.’



Geert van der Linde, Corporate safety officer at Royal BAM Group


Full interview

‘We wanted more feedback and less cubicle culture, but hein gave us much more.’





‘The results are better than we had anticipated, according to Erik Blom. ‘ It’s had a much bigger impact than we had anticipated and it has made it much easier to communicate with each other. Hein allows us to get more out of each other; an important step forward.’



Erik Blom, Managing-director at Meyn


Full interview

‘We achieved our objectives with an adapted version of hein.’





‘We’re more open now. People speak up about things that should be improved, and that’s exactly what we wanted to achieve with hein.’



Don Huberts, General director of Linde Gas during the introduction of hein


Full interview

‘Surprising and motivating experienced people.’






‘Safety is in our DNA here, so how do you manage to keep surprising experienced people on the annual safety day? More importantly: how do you give them something they can use every day?’




Fauzia Aouden, Programme manager at Schiphol Safety Platform


Full interview

‘ Our audit scores have skyrocketed.’






The hein method is truly different from other safety initiatives, which usually boil down to finger-wagging. Hein, on the other hand, focuses on communication and humour.




Paul Beljaars, Project leader Nieuw Hoog Catharijne


Full interview

‘It explicitly addresses topics that are recognized by everyone, but are rarely voiced.’





‘What we really needed was to be more involved with each other and the organization as a whole. If you want a culture of open communication, you have to be open to criticism yourself. Hein can get things moving.’



Roel Vollebregt, General Director at AM


Full interview

in your organization?



It’s impossible to change company culture, attitudes, quality, mentality, etc. in small number of sessions. Everyone knows that this takes time and effort, because typical behaviour and ingrained patterns can be very hard to overcome. What can you do? More and more renowned companies are turning to hein, and all our customers agree: the results are what matters. Companies continue with hein because of its high returns.


Hein is a new way to approach behaviour, culture and permanent improvement. Hein is best explained face to face, and we don’t just want give everything away, because surprises are a fundamental part of our approach.


Would you like to know more about what hein can do for you organization? Do you want to nudge your employees in the right direction, during an event, for example? Please contact us for an informal conversation.


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